Social Media Marketing

Determine Social Media Strategy and Planning

Target audience mapping, creating concepts for campaigns for brand awareness, planning online sales promotions, creating brand messaging and brand tone of voice (funny / friendly / professional / creative & quirky / up market & luxury)

Creation of Social Media Accounts

Creation of Social Media accounts if they do not exist. Perform a general hygiene check on the accounts from time-to-time.

Content Calendar Planning

Creating content and campaign calendars as per seasons, festivals and days of importance for category, creating media planning as per calendar

Content Creation

Developing content as per brand tone of voice, messaging, copywriting, etc.

Creative Design and Social Media Advertising

Creative graphics designing, videos, product post designing, discovering new media formats for social channels, optimizing media size, etc.The product photos, creative photos and media related to products to be provided by the client.

Sustained Social Media Activity And Advertising

• Posting content distributed across all social media sites
• Creating and managing advertisements for all the recommended networks
• Developing ideas and strategies to increase visitor engagement
• Campaign optimization and brand promotion on social media

Reputation management and review

Managing reputation of the brand via social media monitoring (comments, review, post on page, people wall post), Encouraging positive reviews from users, driving users to increasing the reviews on social media, crisis communication, crisis management and isolation.

Monthly Reporting On Activities

Monthly reporting on social media activities measuring the progress and review of the key performance indicators and making improvements in the social media strategy.