Digital Marketing

Increase the audience reach with PPC and Ad Campaigns.

We specialize in promoting websites through digital marketing services like Pay-per-Click (PPC) campaigns on Google.

We have only one primary objective when it comes to digital marketing - "maximize leads at minimum spends."

Other objectives for Digital Marketing are:

Our Approach

Initial Consulting
- Understanding your business, industry and study of competition
- Identifying initial set of keywords in consultation with the client
Keyword Research
- Analysing the keywords in terms of search volumes, competition, estimated impressions and estimated clicks
- Finalizing the keywords and phrases for the AdWords Campaigns

Campaign Management
- Data Collection and Analysis
- Campaign optimization
  - Keyword Optimization
  - Bid Adjustment
  - Testing of ad copies and landing pages
  - Tracking of quality score
  - Audience Mapping
Reporting
- Monthly reports to include but not restricted to the following:
- Overall Account Performance
- Detailed information on Keywords, Search Terms, Geography, etc.
- Recommendations on steps to improve the campaign

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