The primary objective of a business website is to enhance the brand equity and spread awareness about the products (and services) to a larger audience. To achieve this objective, the website has to be promoted through conventional promotion tools and through search engines. Promotion on search engines is perhaps the most effective way to get more and more people to visit your web site.
Studies have shown that more than 98% of the people who use the Internet, use "Search Engines" and "Web Directories" to get information on a specific product or service of their interest. Most of these visitors get to your website through popular search engines like Google®, Yahoo!®, Bing®, etc. So, if your website is listed on these popular search engines, your website is most likely to draw more visitors and generate more traffic. Moreover, if you are listed in the top 20 positions on these search engines, the chances of your website being visited are even higher. With hundreds of websites being launched everyday, it has become increasingly difficult to get listed on the search engines.
Getting your website listed on search engines involves a number of tasks - one of them is to submit your URL to the search engines. But just submitting the URL to search engines is not enough... there are other Search Engine Optimization (SEO) techniques to get your website listed on the first couple of pages on popular search engines. We take a holistic approach to promote websites on the Internet.
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